Tracking Your Traffic – Optimizing Your Content

We recently installed Google Analytics to our platform, I just wanted to touch on the importance of tracking your website’s usage and the ability to optimize content based on the analysis of your visitors/traffic.

One of the key aspects you should focus on is the bounce rate, displayed on the Google Analyitcs dashboard page.

Bounce rate is a percentage given based on visitors who simply leave your website after landing on it. Ideally, you’ll want the bounce rate to be low – around 15-25% is a very good number.

Bounce rate will give you an overview of content consumption – adding new content, changing your navigation and layout will all have a pretty big effect on your sites overall bounce rate, make sure the pages your visitors are landing on are well layed out, clean and written well with good spelling, grammar and good use for formatting (bolds italics etc)

Improving your bounce rate over time will lead to more conversions. Next weeks tip will cover other aspects of Google Analytics and tracking. stay tuned!