How To: Choose the Perfect Domain Name for Real Estate

I’m often asked whats the best way to choose a domain name, what are the important factors to take into account etc.

So I decided to write a list of ten tips and tools to help you find that perfect domain for your real estate business

1. At the very top of the list is to use a relevant term that people trying to find you would search for! Don’t worry if its too long, you can always buy another, shorter domain name and forward it.
2. Use a tool like domainsbot – its fast, efficient and will help keep you focused whilst searching for the perfect available domain name.
3. Always, always use top level domains (.com .net and .org) .com obviously being the absolute best choice.
4. All the search engines can separate words in a phrase, don’t-use-too-many-hyphens!
5. Try and research your domain names search popularity, use a tool like Wordtracker or Google Adwords keyword tool to quickly gauge the traffic for that search term / potential domain name.
6. Avoid .info, .biz, .cn etc – they are treated differently by the search engines and are incredibly difficult to rank
7. Make the domain easy to type, easy to spell, easy to remember!
8. Avoid using numbers and hyphens, a single hyphen is fine. Numbers get confusing when talking about the domain name verbally.
9. Make sure the domain name is unique! there is nothing worse than loosing type in traffic to another domain that’s plural of yours!
10. Watch out for copyrights, don’t use terms that are registered, you will get caught, you will get it taken from you.

Next up this week is a guide on how to extract the links from our IDX map and display them within your site!